The Maximatic is a low-power, low-cost citrus juicer built for optimal convenience. In this article, we will look at its specifications and weigh those against what I believe constitutes a great citrus juicer.

Before we begin, I want to make sure you know the difference between a citrus juicer and other types of juicers. True to its name, a citrus juicer is made only to extract juices from citrus fruits. If you are looking for a machine that will break down other types of fruits and vegetables, you will have to turn your attention toward a centrifugal or masticating juicer. For more information on the difference between those two types of juicers, have a look at our informational page about those types of juicers or the reviews I have posted about specific centrifugal and masticating juicers.

However, if you are a big fan of lemonade, orange juice, or grapefruit juice, or if you enjoy a glass of crisp flavored water, this type of juicer may be just for you. Unlike handheld reamers and presses, the Maximatic ETS-401 electric juicer takes all of the hard work out of creating your favorite beverages.

Only 25 Watts?

Let’s begin this conversation with what I believe is the only definite negative aspect of this juicer – its 25-watt motor. The motor inside a citrus juicer is used to power a system which causes the reamer to spin when it senses pressure. In other words, if you press your halved fruit down on the reamer, sensors will engage the motor and make it to spin.

The wattage of the motor determines not only how well it can spin the reamer but also how long it can stay running before needing a rest. Leaving low-power motors running for too long while they are performing difficult tasks can cause them to overheat, which is my concern for this particular juicer.

Most citrus juicers feature a motor which is between 80 and 90 watts. This 25-watt motor is considerably less powerful, yet it is expected to perform the same duties as a comparable 80 or 90-watt motor. Simple math tells me that this low-power motor may have a very difficult time processing large batches of juice; I worry that this motor will overheat and break down if you use it for extended periods of time to create more than one or two glasses of juice.

Stop Struggling

MaxiMatic 2Moving on to better qualities of the Maximatic Citrus Juicer, I would like to take a moment to discuss the attention the designers of this product have clearly paid to the struggles faced by many people as they attempt to prepare a citrus-based beverage. Obviously, the fact that there is a pressure-sensitive, motor-powered spinning reamer is the first testament to this attention. This type of system means that you will not need to struggle with on/off switches while your hands are sticky with citrus juice.

Another important feature designed to make your life easier is the internal juice storage system. Most low-cost (and even some high-cost) citrus juice extractors are designed with a reamer on top, a filter in the middle and the motor on the bottom. Somewhere between the filter and the motor exists a little tube or chute through which the juice runs, eventually falling from the spout and into your glass. Two major complaints with that type of design are that those juicers are difficult to clean and that their spouts are so low you can only fill one 8-ounce glass at a time.

The Maximatic is designed very differently. Below the reamer sits the strainer. Below the strainer is a large container, into which juice can freely flow. This container is see-through so you can tell how full it is getting and judge whether you have created enough juice to satisfy your needs. Therefore, instead of creating one 8-ounce glass at a time, you can create up to 20-ounces of juice at once. That means you can create approximately 2.5 glasses of juice without having to empty the juice container.

Making things even more convenient, Maximatic has added a handle to the unit and created a locking system for the lid so that you can easily lift and pour your juice into your glass without worrying about the unit slipping from your hands or the top popping off.

I Hope You Like Pulp

This juicer features a strainer, like most citrus juicers. Unfortunately, where many juicers offer multiple types of strainers to suit your tastes, only one strainer is available for the 20-ounce Citrus Juicer. The one strainer which is included with this juicer is capable of catching seeds and large chunks of fruit flesh, but is not likely to catch much pulp.

I haven’t decided whether this is a strike against this particular juicer or not. I suppose that for those who prefer their juice pulpy, this will really make no difference in their choice to purchase this juicer. However, for those who like no pulp or only a little bit of pulp, or those who enjoy varying the amount of pulp from time to time, this could be a definite deal breaker.

Consumer Feedback

From what I can find through my research, it appears that those who have purchased this juicer are mostly quite happy with it. They seem especially happy to have paid about half the price people often pay for a comparable citrus juicer.

Those who have expressed unhappiness about their purchase appear to have complained about the motor, as expected. Apparently, this 25-watt motor is not able to handle regular use, let alone large batches of juice.

Concluding Remarks

The Maximatic Citrus Juicer embodies the convenience of budget. Unfortunately, when we try to get the convenience of top-dollar products by paying minimal prices we often end up finding ourselves with inferior-functioning products. This juicer does not appear to be an exception to that rule. Although you can get some awesomely convenient features, such as an internal catch basin for over 20 ounces of juice, you are not being supplied with a motor strong enough to handle everyday use. However, this juicer may be just the right fit for someone who plans to create small batches of citrus juice (about one 20-ounce container at a time) on an infrequent basis.

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